I’ve spent quite a bit of time in the last week preparing for the release of Under the Covers: Book 3 of the Texan Quartet. It comes out next month – 13th August to be exact – and there’s a lot to do in the lead up. I actually created myself a checklist so I could remember all the things I needed to do.
There are lots of places who will promote new releases, usually in an “Out this month” section of their newsletters. Many of these have deadlines at least a month in advance so I need to make sure I get them in early. I also write a press release and distribute it to a number of newspapers, radio stations and other media outlets.
I check all of my social media accounts and online hang outs to make sure the new book is showing up. These include GoodReads, Amazon, author organisations and certain blogs. I also add it to Authorgraph in case readers want to get a digital autograph. Then of course I check to make sure my own website is up to date with the latest information.
One of my favourite parts of having a new book is looking for promotional items for it. For the Texan Quartet I’ve done some postcards, but I’ve also created a bookmark for each book with a charm relating to it. What Goes on Tour has a guitar, All that Sparkles has a dress and for Under the Covers I found some gorgeous coffee cups. I also like creating book trailers and I’ve found the music and background I want to use. I’m hoping to put it together next week. Finally I research what else I can do to make my book discoverable – so people can find it and hopefully buy it! I’ve done a number of blog tours and this time I’m searching for reviewers and bloggers who might be willing to read and review Under the Covers.
So that’s how I prepare for a new release. My checklist is constantly evolving as I think of something extra to add to it. If you want to pre-order Under the Covers, check out the links on the Under the Covers page.