To Market, To Market – or Not

A couple of weeks ago I wrote about the Book PR Guide training I did. I was all enthusiastic to put what I learnt into practice and this week was the week I planned to do just that.

I think my enthusiasm has run out.

Change of Heart Cover

I've been gathering names and contact details​ for potential media outlets that might be willing to promote my next book, Change of Heart, but I've lost heart. I keep thinking is there any point? Many of the traditional media outlets; radio, television and newspapers, don't do much book promotion, and those that do, generally promote literary fiction or big name authors.

So I'm asking myself, should I forget about traditional media? Should I stick with social media and my online sources? Will it be a whole waste of a week pitching to outlets which may not even respond? Even it I get a positive response, will that actually result in interest or sales? ​I don't know.

I do know I'd rather be starting my new novel. 🙂

I'd love to be able to afford to high a PR person to do all of this leg work for me, but alas the book sales haven't been good enough to do that yet! ​I think I'm also feeling a little defensive and defeated because looking at some of the traditional places which actually do promote books, there's always one genre that gets left out - you guessed it, romance. There's the unfounded stigma of romance being bodice-rippers, mummy porn and of course formulaic. 

So now it's the end of the day, I'm feeling kind of deflated and I'm wondering whether I should keep going, keep trying and find out how it goes, or whether to give up. I'm usually pretty stubborn when it comes to this kind of thing, so I'll sleep on it and see how I feel in the morning.

Hopefully I'll wake up in a more positive frame of mind.​